Relationships and Networks in International Markets - International Business and Management - A. Wlater - Books - Emerald Publishing Limited - 9780080430638 - March 12, 1998
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A. Wlater
Relationships and Networks in International Markets - International Business and Management 1st edition

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

480 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 1998
ISBN13 9780080430638
Publishers Emerald Publishing Limited
Pages 480
Dimensions 242 × 166 × 34 mm   ·   881 g
Language English  
Editor Gemunden, H.G.
Editor Ritter, Thomas
Editor Walter, Achim

See all of A. Wlater ( e.g. Hardcover Book )