Application of Gaming in New Media Marketing - - Books - IGI Global - 9781522587781 - December 18, 2018
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Application of Gaming in New Media Marketing

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Application of Gaming in New Media Marketing

Presents research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a wide range of topics, including digital advertising, media planning, and social media marketing.

312 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2018
ISBN13 9781522587781
Publishers IGI Global
Pages 312
Dimensions 598 g
Language English  
Editor Dham, Swati Oberoi
Editor Mishra, Pratika