Stanley, John (John Stanley Associates, Australia)

Food Tourism: A Practical Marketing Guide Stanley, John (John Stanley Associates, Australia)

Marc Notes: Includes bibliographical references and index.; The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend. Table of Contents: About the Authors Contributors Foreword Preface Part I: Food Tourism And The Tourist1. Introduction 2. The Changing Tourist Part II: Farm Produce And Agritourism3. On-Farm Marketing and Activities 4. Off-Farm Marketing and Retailing 5. Agri-Entertainment or Agri-Tourism Part III: Food Tourism The Wider Picture7. Independent Garden Centres and Nurseries 8. The Food Offer Part IV: Marketing And The Future9. Marketing 10. The Future of Food tourism Appendix 1: Culinary, Retail and Tourism Terms Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community Further Reading"

Contributor Bio:  Stanley, John John Stanley is with John Stanley Associates, Australia. Contributor Bio:  Stanley, Linda Linda Stanley is with John Stanley Associates, Australia.