Relativism vs. Absolutism: an Ethical Cross-national Study

Is PR morality absolute or relative? Absolutists or universalists argue that there are constants in most fundamental human values and there are basic concepts of good and evil that transcend all boundaries; while relativists believe that there are no universally valid moral principles. This book attempts to answer the above mentioned controversial question. It reflects the results of a cross-national study in an attempt to contribute to both theory and practice of PR ethics.