Consumer Behavior - J. Paul Peter - Knjige - McGraw-Hill Education - Europe - 9780071111775 - 16. maja 2004
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Consumer Behavior 7. izdaja


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Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.


576 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 16. maja 2004
ISBN13 9780071111775
Založniki McGraw-Hill Education - Europe
Strani 576
Dimenzije 178 × 229 × 22 mm   ·   1,02 kg

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