Modern Competitive Strategy - Gordon Walker - Knjige - McGraw-Hill Education - Europe - 9780071276337 - 1. marca 2009
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Gordon Walker
Modern Competitive Strategy 3 Rev edition

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Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases, company examples, and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.

352 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 1. marca 2009
ISBN13 9780071276337
Založniki McGraw-Hill Education - Europe
Strani 352
Dimenzije 185 × 232 × 15 mm   ·   612 g

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