Seeing Is Believing - Arthur Berger - Knjige - McGraw-Hill Education - Europe - 9780073512020 - 16. marca 2011
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Uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication. This book discusses topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, and more.


288 pages, 48 Illustrations, unspecified

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 16. marca 2011
ISBN13 9780073512020
Založniki McGraw-Hill Education - Europe
Žanr Interdisciplinary Studies > Communication Studies
Strani 288
Dimenzije 185 × 231 × 13 mm   ·   422 g

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