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Ethical Marketing Patrick Murphy 1. izdaja
Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 25. avgusta 2004 |
| Prvotni datum izida | 2005 |
| ISBN13 | 9780131848146 |
| Založniki | Pearson Education (US) |
| Strani | 288 |
| Dimenzije | 229 × 155 × 16 mm · 367 g |
| Jezik | Angleščina |
Več od Patrick Murphy
Prikaži vse![Cover for Patrick Murphy · The All for Ireland League : Conflict, Conciliation and The Banshee’s Kiss : 149 (Paperback Book) [New ed edition] (2026)](https://imusic.b-cdn.net/images/item/original/252/9781803748252.jpg?patrick-murphy-2026-the-all-for-ireland-league-conflict-conciliation-and-the-banshee-s-kiss-149-paperback-book&class=scaled&v=1780834556)
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![Cover for Patrick Murphy · Essentials of the Theory of Fiction (Paperback Book) [Third Edition, Revised edition] (2005)](https://imusic.b-cdn.net/images/item/original/214/9780822335214.jpg?patrick-murphy-2005-essentials-of-the-theory-of-fiction-paperback-book&class=scaled&v=1587372432)
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