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Current Research on Gender Issues in Advertising Charles R. Taylor-Yorgos Zotos-Stacy Grau 1. izdaja
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Current Research on Gender Issues in Advertising
Charles R. Taylor-Yorgos Zotos-Stacy Grau
This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising. <
146 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 14. avgusta 2020 |
| ISBN13 | 9780367593100 |
| Založniki | Taylor & Francis Ltd |
| Strani | 146 |
| Dimenzije | 246 × 175 × 22 mm · 296 g |
| Jezik | Angleščina |
| Urednik | Grau, Stacy (Texas Christian University, USA) |
| Urednik | Taylor, Charles R. (Villanova University, USA) |
| Urednik | Zotos, Yorgos (Cyprus University of Technology) |
