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Internal Marketing: Directions for Management Barbara Lewis-Richard Varey 1. izdaja
Internal Marketing: Directions for Management
Barbara Lewis-Richard Varey
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
336 pages, 9 Tables, black and white
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 24. avgusta 2000 |
| ISBN13 | 9780415213189 |
| Založniki | Taylor & Francis Ltd |
| Strani | 330 |
| Dimenzije | 157 × 233 × 25 mm · 610 g |
| Jezik | Angleščina |
| Urednik | Lewis, Barbara |
| Urednik | Varey, Richard |