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A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
292 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 8. decembra 2005 |
| ISBN13 | 9780415356497 |
| Založniki | Taylor & Francis Ltd |
| Strani | 296 |
| Dimenzije | 150 × 220 × 10 mm · 540 g |
| Jezik | Angleščina |
| Urednik | De Pelsmacker, Patrick |
| Urednik | Eagle, Lynne |
| Urednik | Kitchen, Philip |
| Urednik | Schultz, Don E. |
