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Consuming Experience
Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
208 pages, 12 Line drawings, black and white; 16 Halftones, black and white; 3 Tables, black and whi
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 7. decembra 2006 |
| ISBN13 | 9780415382441 |
| Založniki | Taylor & Francis Ltd |
| Strani | 224 |
| Dimenzije | 156 × 234 × 11 mm · 350 g |
| Jezik | Angleščina |
| Urednik | Caru, Antonella (University of Bocconi, Italy) |
| Urednik | Cova, Bernard (European School of Management, Paris, France) |
