Developing a Market Orientation -  - Knjige - SAGE Publications Inc - 9780761916932 - 18. maja 1999
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Developing a Market Orientation

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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).


328 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 18. maja 1999
ISBN13 9780761916932
Založniki SAGE Publications Inc
Strani 328
Dimenzije 152 × 228 × 18 mm   ·   450 g
Jezik Angleščina  
Urednik Deshpande, Rohit

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