Povej prijatelju o tem izdelku:
Developing a Market Orientation
Developing a Market Orientation
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
328 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 18. maja 1999 |
| ISBN13 | 9780761916932 |
| Založniki | SAGE Publications Inc |
| Strani | 328 |
| Dimenzije | 152 × 228 × 18 mm · 450 g |
| Jezik | Angleščina |
| Urednik | Deshpande, Rohit |