Understanding Audiences: Theory and Method - Andy Ruddock - Knjige - SAGE Publications Inc - 9780761963455 - 5. decembra 2000
Če se naslovnica in naslov ne ujemata, je naslov pravilen

Andy Ruddock
Understanding Audiences: Theory and Method

Cena
€ 121,49

Naročeno iz oddaljenega skladišča

Predvidena dobava 12. - 26. jun

Kaj pravijo naše stranke:

14-dnevna politika vračila v skladu z evropsko zakonodajo o varstvu potrošnikov
Najvišja ocena na Trustpilot
Dodaj na svoj seznam želja iMusic

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

208 pages, black & white illustrations

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 5. decembra 2000
ISBN13 9780761963455
Založniki SAGE Publications Inc
Strani 208
Dimenzije 159 × 233 × 12 mm   ·   334 g
Jezik Angleščina  

Več od Andy Ruddock

Prikaži vse

Mere med samme udgiver

Ogled vseh Andy Ruddock ( Na primer Hardcover Book in Paperback Book )