Povej prijatelju o tem izdelku:
Focus Group Practice Claudia Puchta
Focus Group Practice
Claudia Puchta
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
186 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. januarja 2004 |
| ISBN13 | 9780761966913 |
| Založniki | SAGE Publications Inc |
| Strani | 184 |
| Dimenzije | 171 × 243 × 11 mm · 332 g |
| Jezik | Angleščina |