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Writing Copy For Dummies Jonathan Kranz
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Writing Copy For Dummies
Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
384 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. oktobra 2004 |
| ISBN13 | 9780764569692 |
| Založniki | John Wiley & Sons Inc |
| Strani | 384 |
| Dimenzije | 189 × 233 × 21 mm · 662 g |
| Jezik | Angleščina |
