Povej prijatelju o tem izdelku:
Measuring Advertising Effectiveness 1. izdaja
Cena
€ 98,49
Naročeno iz oddaljenega skladišča
Predvidena dobava 3. - 17. jul
Kaj pravijo naše stranke:
Dodaj na svoj seznam želja iMusic
Measuring Advertising Effectiveness
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. maja 1997 |
| ISBN13 | 9780805828122 |
| Založniki | Taylor & Francis Inc |
| Strani | 424 |
| Dimenzije | 153 × 230 × 20 mm · 780 g |
| Jezik | Angleščina |
| Urednik | Wells, William D. |
