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Public Relations
Bernays
Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.
388 pages
| Medij | Knjige Book |
| Izdano | 29. julija 2013 |
| ISBN13 | 9780806114576 |
| Založniki | University of Oklahoma Press |
| Strani | 388 |
| Dimenzije | 190 × 119 × 29 mm · 382 g |
| Jezik | Angleščina |
