Advertising Diversity - Shankar - Knjige - Duke University Press - 9780822358640 - 27. aprila 2015
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Shankar
Advertising Diversity

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Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

328 pages, 42 illustrations

Medij Knjige     Book
Izdano 27. aprila 2015
ISBN13 9780822358640
Založniki Duke University Press
Žanr Ethnic Orientation > Asian Studies
Strani 328
Dimenzije 152 × 229 × 23 mm   ·   566 g

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