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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management Debdutta Choudhury-Revathi T-Raul Villamarin Rodri
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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
Debdutta Choudhury-Revathi T-Raul Villamarin Rodri
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.
312 pages, 4 Tables, black and white; 22 Line drawings, black and white; 5 Halftones, black and whit
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 10. decembra 2024 |
| ISBN13 | 9781032748917 |
| Založniki | Taylor & Francis Ltd |
| Strani | 276 |
| Dimenzije | 150 × 220 × 20 mm · 620 g |
| Jezik | Angleščina |
| Urednik | Choudhury, Debdutta (Woxsen University, India) |
| Urednik | K, Hemachandran (Woxsen University, Hyderabad, India) |
| Urednik | Rodriguez, Raul Villamarin (Woxsen Univ.) |
| Urednik | T, Revathi (Woxsen University, India) |
| Urednik | Wise, Jorge A. (CETYS Universidad, Mexico) |
