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Behavioral Economics For Dummies Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada)
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Behavioral Economics For Dummies
Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada)
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
384 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 28. februarja 2012 |
| ISBN13 | 9781118085035 |
| Založniki | John Wiley & Sons Inc |
| Strani | 384 |
| Dimenzije | 188 × 233 × 21 mm · 700 g |
| Jezik | Angleščina |
