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Effective CRM using Predictive Analytics Antonios Chorianopoulos
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Effective CRM using Predictive Analytics
Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
392 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 25. decembra 2015 |
| ISBN13 | 9781119011552 |
| Založniki | John Wiley & Sons Inc |
| Strani | 400 |
| Dimenzije | 251 × 177 × 23 mm · 824 g |
| Jezik | Angleščina |
