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Making Marketing Happen Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)
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Making Marketing Happen
Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
394 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 13. decembra 2021 |
| ISBN13 | 9781138441248 |
| Založniki | Taylor & Francis Ltd |
| Strani | 394 |
| Dimenzije | 150 × 220 × 20 mm · 890 g |
