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Advertising: A Practitioner Perspective
Advertising: A Practitioner Perspective
Assembling leading names from the world of advertising to share their insights and experience, this textbook enables students to connect professional practice with academic study.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Pred izidom | 26. novembra 2026 |
| ISBN13 | 9781350454408 |
| Založniki | Bloomsbury Publishing PLC |
| Strani | 496 |
| Dimenzije | 150 × 220 × 10 mm · 453 g |
| Urednik | Hargreaves, Mary (Lancaster University, UK) |
| Urednik | Ryder, Dr Mike (Lancaster University, UK) |