The Diffusion of Innovations: A Communication Science Perspective -  - Knjige - Peter Lang Publishing Inc - 9781433110832 - 28. februarja 2011
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The Diffusion of Innovations: A Communication Science Perspective New edition

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Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.


239 pages, 99, graphs

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 28. februarja 2011
ISBN13 9781433110832
Založniki Peter Lang Publishing Inc
Strani 240
Dimenzije 230 × 157 × 19 mm   ·   510 g
Jezik Angleščina  
Urednik Barnett, George A.
Urednik Vishwanath, Arun

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