Povej prijatelju o tem izdelku:
The Diffusion of Innovations: A Communication Science Perspective New edition
The Diffusion of Innovations: A Communication Science Perspective
Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.
239 pages, 99, graphs
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. februarja 2011 |
| ISBN13 | 9781433110832 |
| Založniki | Peter Lang Publishing Inc |
| Strani | 240 |
| Dimenzije | 230 × 157 × 19 mm · 510 g |
| Jezik | Angleščina |
| Urednik | Barnett, George A. |
| Urednik | Vishwanath, Arun |