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Netnography: Redefined Robert Kozinets 2 Revised edition
Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. julija 2015 |
| ISBN13 | 9781446285756 |
| Založniki | SAGE Publications Ltd |
| Strani | 320 |
| Dimenzije | 170 × 242 × 17 mm · 550 g |
| Jezik | Angleščina |
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