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Persuasive Communication, Third Edition
James B. Stiff
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
383 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. septembra 2016 |
| ISBN13 | 9781462526840 |
| Založniki | Guilford Publications |
| Strani | 383 |
| Dimenzije | 228 × 156 × 19 mm · 544 g |
| Jezik | Angleščina |
