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Brand Strategy Workbook Lloyd E Corder
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Brand Strategy Workbook
Lloyd E Corder
Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 9. junija 2017 |
| ISBN13 | 9781547272891 |
| Založniki | Createspace Independent Publishing Platf |
| Strani | 76 |
| Dimenzije | 216 × 279 × 4 mm · 199 g |
| Jezik | Angleščina |
