Developing an Integrated Marketing Plan - Eric Stewart Harvey - Knjige - Cognella, Inc - 9781634879255 - 30. avgusta 2016
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Developing an Integrated Marketing Plan


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A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.


110 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 30. avgusta 2016
ISBN13 9781634879255
Založniki Cognella, Inc
Strani 110
Dimenzije 150 × 220 × 10 mm   ·   525 g

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