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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
320 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 29. decembra 2023 |
| Prvotni datum izida | 2024 |
| ISBN13 | 9781668491461 |
| Založniki | IGI Global |
| Strani | 308 |
| Dimenzije | 150 × 220 × 20 mm · 1,10 kg |
| Jezik | Angleščina |
| Urednik | Alves, Carlos |
| Urednik | Madeira, Paulo |
| Urednik | Remondes, Jorge |
