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Building Strong Brands David A. Aaker
Building Strong Brands
David A. Aaker
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
400 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. aprila 2010 |
| ISBN13 | 9781849830409 |
| Založniki | Simon & Schuster Ltd |
| Strani | 400 |
| Dimenzije | 131 × 196 × 26 mm · 282 g |
| Jezik | Angleščina |
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