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Creating Powerful Brands De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) 4. izdaja
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Creating Powerful Brands
De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
496 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. septembra 2010 |
| ISBN13 | 9781856178495 |
| Založniki | Taylor & Francis Ltd |
| Strani | 510 |
| Dimenzije | 190 × 235 × 28 mm · 940 g |
| Jezik | Angleščina |
