An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library - Andreas Mebert - Books - Macat International Limited - 9781912128426 - July 15, 2017
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Andreas Mebert
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library 1st edition

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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.

97 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2017
ISBN13 9781912128426
Publishers Macat International Limited
Pages 112
Dimensions 132 × 198 × 6 mm   ·   138 g
Language English  

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