Events MISmanagement: Learning from failure - Lindsey Gaston-Tim Brown-Phil Higson - Knjige - Goodfellow Publishers Limited - 9781915097118 - 31. maja 2022
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Lindsey Gaston-Tim Brown-Phil Higson
Events MISmanagement: Learning from failure

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A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

256 pages, 40 Figures

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 31. maja 2022
ISBN13 9781915097118
Založniki Goodfellow Publishers Limited
Strani 266
Dimenzije 245 × 188 × 18 mm   ·   512 g
Urednik Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK)
Urednik Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK)
Urednik Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK)

Več od istega **izdajatelja**

Ogled vseh Lindsey Gaston-Tim Brown-Phil Higson