Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS] - Ron Beasley - Knjige - De Gruyter - 9783110173406 - 9. oktobra 2002
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Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS]

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.


204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 9. oktobra 2002
ISBN13 9783110173406
Založniki De Gruyter
Strani 204
Dimenzije 161 × 234 × 17 mm   ·   428 g
Jezik Nemščina  

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