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Advances in National Brand and Private Francisco J Martinez-Lopez 1st ed. 2017 edition
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Advances in National Brand and Private
Francisco J Martinez-Lopez
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
210 pages, 9 black & white illustrations, 6 colour illustrations, biography
| Medij | Knjige Book |
| Izdano | 23. junija 2017 |
| ISBN13 | 9783319597003 |
| Založniki | Springer International Publishing AG |
| Strani | 210 |
| Dimenzije | 150 × 220 × 20 mm · 347 g |
| Jezik | Nemščina |
| Urednik | Ailawadi, Kusum L. |
| Urednik | Gazquez-Abad, Juan Carlos |
| Urednik | Martinez-Lopez, Francisco J. |
| Urednik | Yague-Guillen, Maria Jesus |
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