Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems - J. P. Wallace - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540065302 - December 3, 1973
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J. P. Wallace
Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems Softcover reprint of the original 1st ed. 1973 edition

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At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes.

104 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 1973
ISBN13 9783540065302
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 94
Dimensions 170 × 244 × 5 mm   ·   176 g
Language German  

See all of J. P. Wallace ( e.g. Paperback Book )