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Releases by Hans-ruediger Kaufmann

Cover for Hans-ruediger Kaufmann · Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series) (Hardcover Book) (2014)

Handbook of Research on Consumer... (2014)

Hans-ruediger Kaufmann

Cover for Hans-Ruediger Kaufmann · Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Hardcover Book) (2012)

Customer-Centric Marketing Strat... (2012)

Hans-Ruediger Kaufmann