Marc Ecko

Unlabel: Selling You Without Selling out Marc Ecko

Publisher Marketing: Living proof that you can be a marketing and business whiz and still be a true artist. CNBC As instructive as it is innovative, "Unlabel" will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eck? shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents garage to the bold creator of two hugely successful branded platforms Eck? Unltd. and Complex Media. As Eck? explains, it s not enough to simply merge your inner artist with business savvy you must understand the anatomy of a brand, starting with its authentic spine. With "Unlabel," you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future. "Unlabel" is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business." Review Citations: Publishers Weekly 06/24/2013 (EAN 9781451685305, Hardcover) Kirkus Reviews 08/15/2013 (EAN 9781451685305, Hardcover) Contributor Bio:  Ecko, Marc Marc Ecko is an American fashion designer, entrepreneur, and artist. He left the safety of pharmacy school and--armed with only hustle, sweat equity, and creativity--turned $5,000 into a global corporation now worth hundreds of millions of dollars. He is the founder of Marc Ecko Enterprises, a fashion and lifestyle company, and the founder and chairman of Complex Media, the world's leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Visit him online at BeingMarcEcko.com, Unlabel.me, or on Twitter @MarcEcko. Contributor Bio:  Haberkorn, Todd Todd Haberkorn works professionally in Los Angeles as an actor, director, producer, and writer. As a narrator, he has won multiple Earphone Awards and has had the pleasure of narrating everything from a maritime thriller to a story about a bed-and-breakfast vacation spot for aliens.