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The Big Idea
Robert Jones
In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between customers and employees alike.
224 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 21. decembra 2000 |
| ISBN13 | 9780002571999 |
| Založniki | HarperCollins Publishers |
| Strani | 224 |
| Dimenzije | 150 × 220 × 20 mm · 560 g |
