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After Image: Mind-altering Marketing
John Grant
Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.
320 pages, illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 4. julija 2002 |
| ISBN13 | 9780007119493 |
| Založniki | HarperCollins Publishers |
| Strani | 320 |
| Dimenzije | 153 × 234 × 32 mm · 580 g |
