Povej prijatelju o tem izdelku:
Managing Brand Equity David A. Aaker
Do you have a profile? Prijava
Božična darila lahko vrnete do 31. januarja
Prejemajte obvestila o novih izdajah izvajalca David A. Aaker
Kaj pravijo naše stranke:
Dodaj na svoj seznam želja iMusic
Managing Brand Equity
David A. Aaker
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
299 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 9. septembra 1991 |
| ISBN13 | 9780029001011 |
| Založniki | John Wiley & Sons Inc |
| Strani | 299 |
| Dimenzije | 156 × 235 × 28 mm · 519 g |
| Jezik | Angleščina |
