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Services Marketing
Valarie A. Zeithaml
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
704 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. maja 2012 |
| ISBN13 | 9780071086967 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 704 |
| Dimenzije | 254 × 203 × 25 mm · 1,18 kg |
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