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Services Marketing
Valarie Zeithaml
Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part includes multiple chapters with strategies for understanding and closing the critical gaps.
624 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. julija 2005 |
| ISBN13 | 9780071244961 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 624 |
| Dimenzije | 211 × 262 × 28 mm · 1,48 kg |
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