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Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. marca 2012 |
| ISBN13 | 9780071314459 |
| Založniki | McGraw-Hill Education - Europe |
| Dimenzije | 150 × 220 × 10 mm · 250 g (Teža (ocenjena)) |
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