Customer Relationship Management - Kristin Anderson - Knjige - McGraw-Hill Education - Europe - 9780071379540 - 16. oktobra 2001
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Customer Relationship Management Ed edition

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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.


164 pages, 10 illus

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 16. oktobra 2001
ISBN13 9780071379540
Založniki McGraw-Hill Education - Europe
Strani 176
Dimenzije 151 × 228 × 14 mm   ·   274 g
Jezik Angleščina  

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