Drucker on Marketing: Lessons from the World's Most Influential Business Thinker - William Cohen - Books - McGraw-Hill Education - Europe - 9780071778626 - November 16, 2012
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker Ed edition

William Cohen

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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker Ed edition

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2012
ISBN13 9780071778626
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 159 × 232 × 25 mm   ·   574 g
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