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Annual Editions: E-business 01/02
Robert Price
This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. avgusta 2000 |
| ISBN13 | 9780072431155 |
| Založniki | McGraw-Hill/Dushkin |
| Strani | 240 |
| Dimenzije | 150 × 220 × 10 mm · 533 g (Teža (ocenjena)) |
| Jezik | Angleščina |
