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Strategic Management
John Pearce
Contains contemporary research in strategic management with an emphasis on conceptual tools and skills. This book includes "BusinessWeek" short cases and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
992 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 16. aprila 2008 |
| ISBN13 | 9780073381367 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 992 |
| Dimenzije | 150 × 220 × 20 mm · 1,51 kg (Teža (ocenjena)) |
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