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E-Business Strategy: Text and Cases
Paul Phillips
Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation.
416 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. decembra 2002 |
| ISBN13 | 9780077098377 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 416 |
| Dimenzije | 190 × 245 × 26 mm · 810 g |
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